If you love going out with friends, dancing, and enjoying savory cocktails, then you might be the perfect person to start your own nightclub. The ability to combine what you love doing with an entrepreneurial enterprise gives your new business a leg up against those who aren’t so motivated.
But what do you really need to start your nightclub successfully? Here are four key ingredients to have up and running before you open your doors.
No matter whether your area has little competition for the nightclub crowd or a large market already in existence, making your club a destination is key. Set yourself apart from the crowd by setting your nightclub up as a place where guests will get something they don’t elsewhere.
Start by determining what mood and vibe you want for your club. Who is your target audience, and what are they looking for?
A university neighborhood with a high percentage of college students might want a place to let loose and not spend a million bucks for a good time. A city crowd probably has more eclectic tastes, perfect for a huge sound system, fun lighting, and electronic screens. A rural or residential area, on the other hand, might want a more laid-back vibe that feels accessible to all.
By knowing your audience, you can tailor your club to be a destination that fills their needs.
People generally go to a bar for the beers and ambiance. But they go to a nightclub to dance and listen to music. A great music and lighting setup will cover more lackluster aspects of a new club.
Begin with a top-of-the-line audio system to get people on the dance floor, avoiding echoes and hollow spots. Add a lighting system that is flexible to match the mood of each different type of music being played. If you have one or more stages, you’ll need good reliable stage lighting too.
Consider the advantages of using electronics to create a flexible and variable decor. Place highresolution screens around the club to present both interesting visuals as well as karaoke videos and advertising. Electronic screens are customizable in just about any form, including columns, table tops, walls, and floor decoration.
Word of Mouth
Most new bars and clubs don’t find the majority of their customers through traditional advertising. Your best bet is to focus on free word-of-mouth advertising. This is, of course, a challenge for clubs that haven’t even opened yet.
You’ll need to create demand as the opening approaches. Hosting preview nights that feature your amazing audio-visual setup is a good way to generate word of mouth. Also, work with a professional social media marketer to build interest in the local community. Connect with local groups, student clubs, established youth-oriented businesses, and other food or drink establishments to promote your brand.
Promotions get people in the doors, which a new club will need in droves before you can build a reliable pool of customers.
As a music-based business, you could do well to promote music activities like free nights featuring local bands and groups, Ladies’ Night specials, and Date Night activities. Include food and drink specials as well. Never underestimate the allure of free drinks and appetizer specials, Happy Hours, and themed discounts. Promotions aren’t sexy or edgy, but they appeal to a wide variety of customers.
As you plan your nightclub’s future, focusing on these four elements will help ensure that you open successfully and stay open. With a great audio-visual setup, a firm appeal to your target group, and tricks to get people inside the doors, you’ll start out strong.
At Koncept Systems, we specialize in creating the lighting, audio, video, and control systems that nightclubs need to create a great experience for everyone. Make an appointment today to discuss your particular space’s needs with our experts.